Entrepreneurship Research 101 Part 2: Identifying & Finding Industry Research Module
Take a screenshot of the summary page if you are completing this module as a grade.
Description
Begin to investigate and find specific industries based on your needs. This module will focus on secondary research tools and strategies that you can access openly online.
By the end of this module, you will:
- Have identified one or more industries for your business idea
- Apply the Resources & Capabilities Model to explore the industries’ utility gaps, resources and capabilities
- Take away a list of open resources to start your research
This module includes a PROFIT and Resources & Capabilities Worksheet Download PROFIT and Resources & Capabilities Worksheet.
A script for the audio Download script for the audio is available, as well as an instructor guide Download instructor guide and assets.
Other modules in the University of Toronto Scarborough The BRIDGE Entrepreneurship Open Learning Series include:
- Value Creation and Exchange Part 1 Links to an external site.
- Value Creation and Exchange Part 2 Links to an external site.
- Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies
- Self-Assessment: Are you an Entrepreneur?
Future modules include Market Validation, and Principles of Great Design.
Start your entrepreneurship journey with The BRIDGE’s New Venture Program open learning series and explore basic business principles to help perfect your business plans and pitches.
This module is developed by Sarah Shujah, Mariana Jardim, Carey Toane, Bill McConkey, Al Hearn with additional contributions from David Fenton.