The BRIDGE Entrepreneurship Open Learning Series: Start your Journey

Welcome to The BRIDGE Entrepreneurship Open Learning Series: Start your Journey!   

Start your entrepreneurship journey with The BRIDGE’s New Venture Program open learning series and explore basic business principles to help perfect your business plans and pitches.

These modules are curriculum samples of The BRIDGE New Venture Program at the University of Toronto Scarborough. Anyone may use these modules to explore entrepreneurship and discover foundational concepts of entrepreneurship.

Modules 

• Self-Assessment: Are you an Entrepreneur?
• Value Creation and Exchange Part 1: Understanding Utility & Value Proposition
• Value Creation and Exchange Part 2: Knowing Your Target Market
• Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies
• Entrepreneurship Research 101 Part 2: Identifying and Finding Industry Research

Each module is a stand-alone resource.  We do suggest starting with the Self Assessment: Are you an Entrepreneur? Module

To start the modules or if you are an instructor wanting to learn how to use these modules, click on Modules in the navigation menu. 

Learning Outcomes

• Participants will be able to explain value proposition and utility to help focus on specific motivations for a specific product. 
• Participants will be able to define target market and describe value specific for a target market to help demonstrate the value built into a product. 
• Participants will evaluate utility and value of a product within an industry using market research.  
• Participants will design a usage scenario for a product.  
• Be able to differentiate between primary and secondary market research.  
• Familiarize themselves with the various market research methods. 
• Identify questions they want answered about their industry, customers and competitors. 
• Have identified one or more industries for your business idea 
• Apply the Resources & Capabilities Model to explore the industries’ utility gaps, resources and capabilities  
• Take away a list of open resources to start their research 

© 2021 Bill McConkey, Sarah Shujah, Dave Fenton, Al Hearn, Mariana Jardim, Carey Toane, and Danielle Moed. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License Links to an external site..