Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies Module

Take a screenshot of the summary page if you are completing this module as a grade. 

Description

So, you’ve got an idea for a product or service. Great! The last thing you want to do is create a business plan around something that no one wants. How can you try to avoid this? As early-stage startups, market research can help ensure you’re reaching the right audience with a relevant product or service, and finding the best information to make good decisions.  

Welcome to Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies.  

By the end of this module you will: 

• Be able to differentiate between primary and secondary market research.  
• Have familiarized yourself with the various market research methods. 
• Identify questions you want answered about your industry, customers and competitors. 

A script for the audio Download script for the audio is available, as well as an instructor guide Download instructor guide and assets.  

Other modules in the University of Toronto Scarborough The BRIDGE Entrepreneurship Open Learning Series include:

• Self-Assessment: Are you an Entrepreneur?
• Value Creation and Exchange Part 1 Links to an external site.
• Value Creation and Exchange Part 2 Links to an external site.
• Entrepreneurship Research 101 Part 2: Identifying and Finding Industry Research

Future modules include Market Validation, and Principles of Great Design. 

Start your entrepreneurship journey with The BRIDGE’s New Venture Program open learning series and explore basic business principles to help perfect your business plans and pitches.

This module is developed by Sarah Shujah, Mariana Jardim, Carey Toane, Bill McConkey, with additional contributions from Al Hearn, and David Fenton.